Atari + Pixels

Transforming NFTs into Physical Products is a collaboration between Atari and Pixels.

No other brand is associated so closely with the birth of the video game industry and the golden age of video games as Atari, and few brands can boast 50 years of cultural relevance. The Atari "fuji" is one of the most recognizable logos in the world, and games like Centipede, Asteroids, and Breakout remain fan favorites decades after their release.

Atari X is an initiative that consolidates Atari’s blockchain interests into a unified operation which is wholly controlled by Atari. Through a combination of Web3 best-in-class partnerships, the Atari X initiative is building a robust blockchain ecosystem that intertwines gaming, utility, and community, and will ensure that blockchain remains an important part of Atari's business and long-term strategy.

Stay up to date on the Atari X initiative on Twitter ( and join the Atari X community on Discord (

Pixels is a technology and art company based in Santa Monica, California. The company was founded in 2006 and is a global marketplace for artists, photographers, and the world's most iconic brands, including: Atari, Sports Illustrated, Vogue, GQ, Major League Baseball, the NBA, and more. With a few clicks, sellers can upload their images to the, set their prices for 25+ different print-on-demand products (e.g. canvas prints), and then sell those products to a global audience of online buyers. Pixels fulfills each order on the seller's behalf via a network of 16 global manufacturing facilities. In addition to providing an online marketplace and order fulfillment service, Pixels also develops technology to help image owners sell their products through mobile apps, white-label websites, brick-and-mortar retail stores, third-party e-commerce platforms (e.g. Shopify and Amazon), and anywhere else that buyers are buying.